Steel human was the concept of the 2019 edition of Made in Steel: the Milan three-day event that every two years focuses on the steel market and tries to envisage future trends and develpments through a programme of conferences and debates.
This year's event marked a 12% increase of attendants (16,520 visitors) compared to the 2017 edition, with 26% foreign attendance. In addition, also the number of exhibitors grew from 270 to 312, with more foreign exhibitors (72 versus 46 in 2017).
For ArcelorMittal CLN, this edition represented a further step onwards since its debut four years ago.
The concept of the stand was meant to underline the growth as a group by an ideal walking-in through two symbolic portals. Not only, - thanks to a game of mirrors and reflections - customers (but people in general) were the very barycentre and focus of the stand life, thus making them the absolute protagonists.
See you in 2021!